LOVIET's most recent single, “PLUSH,” is clearly not another love song. It’s one of those songs that doesn’t merely tell you what it’s like to fall in love, it makes you feel it, in the chest and in the head. LOVIET brings a magnetic personality to every track, packing it around a cheeky layer of self-assurance and an ear for emotional truth. “PLUSH,” takes her sound in a somewhat darker and more indie-rock direction instead, and the result is a ripping, swooning portrait of love’s messy momentum.
What makes “PLUSH” so interesting is the way Loviet approaches the notion of defenselessness as both a strength and a trap. She is not romanticizing softness; rather, she’s questioning it. "PLUSH" is the terror of falling in love and the unspoken anxieties of feeling like being soft is what’s demanded, or even rewarded, as a woman. The story becomes this tightrope pull of longing and self-consciousness, between wanting someone but not wanting to disappear within them.
And by the end, “PLUSH” leaves you with a feeling of being torn apart and rebuilt, not completely perfect but more honest nonetheless. Loviet has delivered a song that isn’t just hooky and brassy, but wholly human, A reminder that love can be intoxicating, but it’s also willing to claim the pieces of us we’re not prepared to give up.