Pop newbie Beth Brandy is serving vibes and energy with her intoxicating new single,“ Shot O Clock.” From her most recent EP, this track not only stands out but struts. “Shot O Clock” commands attention. It’s got a mix of catchy pop hooks, sultry vocals, and a swaggery groove that makes you want to hit the dancefloor, or at least lift a glass. The production explodes in color and confidence, perfectly suiting Beth’s vocal charm, which waltzes between playful mischief and commanding appeal.
Compared with the rest of the more emotive, introspective ballads on the project, “Shot O Clock” serves as the EP’s pulsating heartbeat. It’s the song that starts your night out, the one you scream in the car with the windows down, and the one that reminds you to live a little louder. Beth embraces her sultry side while retaining the lightheartedness that makes her music so approachable. What makes “Shot O Clock” work is its duality. This is feel-good pop at its heart, but it doesn’t take the easy way out.
There’s a lushness to the production, a throb that pounds through every note, and a lyrical cheekiness that makes every line a toast to being it. Beth Brandy looks like she’s having the best time, and she’s taking all of us with her. “Shot O Clock” serves as a reminder that pop can still be fun and as fresh and fiercely self-assured as it’s always been. Beth Brandy’s making some on her own with a glass in her hand and a definition of her midnight.