Back from a year of reflection, BIBC (Born In Between Colours) returns with "Soft Launch," an R&B–keen gem that is both intimate and cinematic. The Swedish-born artist, renowned for his genre-fusing emotional depths, taps into the late-night pulse of heartbreak and reinvention, a tender yet powerful reintroduction that suggests something even bigger on the horizon.
Featuring longtime friend and collaborator Gallileo, the track is a slow-burning, lush, and textured production that pairs with tender, emotionally charged vocals. With its lovestruck opening notes, BIBC invites listeners directly into the flicker of new love, the kind that's carried by excitement and quiet conviction. Underneath the smooth delivery is a sense of openness, an indication of an artist unafraid to have feelings in elegant full color.
"soft launch" isn't only about romance, but it's about reincarnation. BIBC returns to his creative roots, with his upcoming debut LP shaping the sound for the new decade. The single offers a glimpse into that moody and soulful, minimal yet emotionally rich LP. In its "soft launch," BIBC demonstrates that starting softly does not equate to starting small, but rather to purposeful, precise, and heart-centered beginnings. This song is not only a return, but it's loud and clear that BIBC is ready to shine brighter than before.
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R&B