Drew Schueler’s latest single, “It’s Cool,” is a soul-tapping pop track that kicks you in the hard drive. With this release, Schueler comes into his own as a songwriter who’s unafraid to be transparent about the uphill grind that dream-chasing requires. “It’s Cool” is about having faith in the climb when the peak is nowhere in sight. That sense of “perhaps not today, but soon” pulses through every beat of the track, rendering it a gas tank of feeling for anyone listening out there pushing through the noise.
Schueler evokes the struggle and the hope with great expertise. So there’s that quiet resilience in those lyrics, this inner pep talk that doesn’t have to scream to be heard. It’s a polished production but never sterile warm synths, a steadfast rhythm, and vocal delivery that expertly straddles the line between vulnerable and victorious.
It’s the kind of track you put on on a drive or when you’re staring at a page of blank paper, wondering if any of it is ever going to be worth anything at all. Schueler is not selling you on empty motivational or cliche hustle culture phrases. And when he’s delivering the song’s message, it doesn’t seem forced. It hits you like a friend patting your back while saying, “You’ve got this.” Drew Schueler has a mantra for today’s dreamer with “It’s Cool.”